Owning the AI answer for “best family lawyer in Ottawa.”

The challenge

Competitors with bigger ad budgets dominated Google Ads, but the firm wanted to win the growing share of clients who ask AI assistants for a recommendation before ever searching.

What we did

• Established a clear practice-area entity across family, divorce and custody law.
• Published answer-first pillar pages mapped to real client questions.
• Earned authoritative citations from legal directories and local publications.
• Tracked mentions across ChatGPT, Perplexity and Gemini month over month.

The results

• Recommended by name for high-intent family-law queries across all three engines.
• AI visibility score rose from 45 to 91.
• Qualified consultation requests up 28% with no increase in ad spend.

“Clients started telling us 'ChatGPT recommended you.' That sentence didn't exist in our business a year ago.”