Who is Valory?
Valory is an Answer Engine Optimization agency based in Ottawa, Ontario. It makes local businesses the answer that AI systems name.
What does Valory do?
Valory gets Ottawa businesses cited in AI-generated answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. It works across four disciplines: entity optimization, schema deployment, answer-first content and citation monitoring.
Entity optimization makes a business legible to AI as a consistent, trusted entity. Schema deployment adds structured data so machines can read what the business is and offers. Answer-first content formats pages so answer engines can extract them directly.
Citation monitoring tracks where and whether each AI engine names the business over time. Together, these move a business from invisible to cited.
What is Answer Engine Optimization?
Answer Engine Optimization (AEO) is the practice of making a business appear inside AI-generated answers rather than only in a list of links. It is the discipline Valory specializes in.
Traditional search returns ten links. AI answer engines return one synthesized answer and cite a few sources. AEO is the work of being one of those cited sources.
Who does Valory serve?
Valory serves service businesses across the Ottawa-Gatineau region. Its clients include law firms, financial advisors, cosmetic dentists, medspas, mortgage brokers and home-services companies.
These are categories where buyers ask AI for a recommendation before they call. Being the named answer changes who gets the enquiry.
Where does Valory operate?
Valory operates in Ottawa, Ontario, Canada, and serves the wider Ottawa-Gatineau region. Its focus is local, because AI recommendations depend on local entity and citation signals.
Who founded Valory?
Valory was founded by Brunel Wolf Sontia. Brunel Wolf Sontia is a software engineer and a University of Ottawa graduate.
An engineering background shapes how Valory approaches the work: structured data, measurable signals and repeatable process over guesswork.
Explore: What is AI SEO · AEO vs SEO · AEO pricing · AI Visibility Audit · Best AEO agencies · Check your AI visibility · Process · Pricing · Free check · Contact
See how AI represents your business — in the next two minutes.
Free, automated, no credit card.