Getting named among the top tools when buyers ask AI.

The challenge

Software buyers routinely ask AI assistants for the best tool for a job or for alternatives to a competitor. Northbound had a strong product but was almost never included in those AI-generated shortlists.

What we did

• Established a clear Product and Organization entity with category and use-case signals.
• Published answer-first comparison and 'best tool for X' pages mapped to buyer questions.
• Earned citations from review platforms and industry roundups AI models trust.
• Monitored inclusion in AI shortlists across ChatGPT, Perplexity and Gemini.

The results

• Listed among top options for its category and named in competitor-alternative queries.
• AI visibility score climbed from 47 to 90.
• Product demo requests sourced from AI up 52%.

“Prospects started saying 'ChatGPT listed you as an option.' That's a pipeline we didn't even know we were missing.”