When customers ask AI,make sure it answerswith your name.
ChatGPT, Perplexity and Google's AI Overviews are already answering questions about your industry in Ottawa. Valory makes sure you're the business they recommend.
Free · Automated · Results in under 2 minutes
Search didn't die. It moved.
now end without a click to any website.
when an AI Overview appears at the top.
track whether AI mentions them at all.
Your Google rankings can look healthy while your phone gets quieter. This is why.
Three layers that make AI recommend you.
Built for Ottawa's service businesses.
From invisible to recommended.
AI visibility check
We run your business through the answer engines and show you exactly where you stand today.
Strategy call
A 30-minute call to prioritize the gaps that will move the needle fastest for your category.
Implementation
Structured content, schema, entity and authority work — handled by us, reviewed with you.
Results & reporting
Monthly reporting on citations and AI mentions, so you can see the compounding effect.
The businesses AI recommends today are compounding a lead you'll have to buy back later.
AI models build durable associations. Once competitors become "the answer" for your category in Ottawa, displacing them takes months of authority-building — not a quick fix.
Citation improvements typically take 60–90 days to appear, so the decision you make this quarter shows up next quarter.
Adoption is early. Most Ottawa businesses aren't doing this yet, which is precisely the window.
Early isn't a marketing word here. It's a math word.
Quiet confidence, measurable results.
“We used to be invisible when parents asked ChatGPT for tutoring help. Valory got us showing up in those answers by name — and the enrolment enquiries followed.”
“Customers kept telling us the AI recommended a competitor. Valory flipped that. Now when someone asks an AI about security cameras, our name is the one that comes up.”
“Valory actually understood how AI search decides who to name. A few months in, we're the answer people get instead of the big marketplaces.”
Three commitments we put in writing.
No guaranteed-ranking promises
We guarantee the process and the measurement — never a placement in ChatGPT that no one can control.
Month-to-month after 90 days
The 90-day minimum reflects how long citations take. After that, you stay because it's working.
You own everything we build
Every page, schema change and asset is yours to keep — whether or not you stay with us.
Meet Brunel Wolf Sontia — Ottawa's AI Search & Answer Engine Optimization Specialist
Brunel Wolf Sontia · Software engineer, University of Ottawa
Valory is an Ottawa-based Answer Engine Optimization (AEO) and AI consulting firm founded by Brunel Wolf Sontia, a software developer and AI specialist helping local businesses get recommended by name in AI search results.
The way customers find businesses in Ottawa has changed. Instead of scrolling through ten blue links, they're asking ChatGPT, Google AI Overviews, and Perplexity who to hire — and those AI answer engines recommend only two or three businesses per query. If your business isn't one of them, that customer calls a competitor.
Brunel founded Valory to solve exactly that problem. He is a University of Ottawa engineering graduate (Magna Cum Laude), a Governor General's Academic Medal recipient, and a President's Scholarship finalist. He holds the IBM Data Science Professional Certification and is completing IBM's AI Engineering Certification. As a former machine learning research assistant at the University of Ottawa, he built and tested AI systems hands-on before spending years engineering the technical SEO and content systems that determine what search engines rank. That combination means he understands AI answer engines from the inside: how they're trained, how they evaluate businesses, and why they cite one company over another.
Today, Brunel helps Ottawa businesses win visibility in AI search through Answer Engine Optimization, Google Business Profile optimization, and AI-ready content strategy — so when customers ask an AI who to call, your business is the answer.
Answer engine optimization, explained.
What is Answer Engine Optimization?
Answer Engine Optimization (AEO) is the practice of getting your business named inside AI-generated answers rather than only in a list of links. Valory uses entities, schema and citations to make Ottawa businesses the answer that ChatGPT, Perplexity, Gemini and Google AI Overviews recommend.
How much does AEO cost in Ottawa?
AEO in Ottawa typically runs $1,000–$2,500 for an audit and $1,500–$6,000 per month for a retainer, depending on your industry. Valory starts every engagement with a free automated visibility check so you see value first.
How does Valory get businesses cited by ChatGPT?
Valory restructures your content answer-first, deploys schema, cleans your entity data and builds citations on the third-party sources AI trusts. This is how it makes an Ottawa business the one ChatGPT names.
What's the difference between AEO and SEO?
SEO ranks a page in a list of links, while AEO gets your business quoted inside the AI answer itself. In Ottawa, Valory treats AEO as the new layer above traditional SEO.
Find out what AI says about your business — in the next two minutes.
Free, automated, no credit card. A human only contacts you if you ask.