The AEO DIY checklist
29 actionable steps to get your business found and recommended by ChatGPT, Perplexity and Google AI Overviews. Tick items off as you go — hit the + on any step for a how-to and a resource.
Assess your AI search readiness
Know where you stand before you change anything. See what AI engines can (and can't) reach on your site today.
Define your AEO strategy
Decide which questions you want to be the answer to — and for whom — before writing a single word.
Optimize your content for AI answers
Structure every page so an answer engine can lift a clean, correct, quotable answer.
Build a strong technical foundation
Make your site fast, crawlable, and machine-readable so nothing blocks the answer engines.
Strengthen trust & authority (E-E-A-T)
Give AI reasons to trust and recommend you — on your site and across the web.
Monitor, measure & keep improving
AEO is ongoing. Track your citations, learn what's working, and iterate every month.
Unlock the final section
Enter your details to unlock the monitoring & iteration steps — and keep them for later.
No spam. We'll only reach out if you ask.
Want us to do all of this for you?
Get a free AI visibility report and see exactly where you stand — no call required.